Wrestling featured prominently as College Sports Television visits U.S. Olympic Committee

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Gary Abbott (USA Wrestling)
12/12/2003


Photos    College Sports Television (CSTV) executives came to Colorado Springs, Colo. to celebrate their relationship with the U.S. Olympic Committee and the local cable outlet Adelphia. Although all of the college and Olympic sports were the focus of the visit, wrestling took center stage in this celebration.    The story line for the night was that CSTV was in town to celebrate its new series, U.S. Olympic Pursuit, which is a regular feature on the new 24-hour college sports network. In addition, the local cable outlet Adelphia had also made a commitment to putting CSTV on the air for the Pikes Peak region.    However, for some reason, wrestling kept coming up all evening.    For instance, when a person first showed up, running on a television monitor was a tape of the recently broadcast Sunkist Kids International Wrestling Championships freestyle finals, the first Olympic sports event on the new U.S. Olympic Pursuit series. The well-publicized match between Olympian Melvin Douglas and college star Steven Mocco was all over the TV screens.    A number of Olympic hopeful athletes were there to support CSTV and its decision to broadcast a variety of college and Olympic sports. Among those meeting fans, signing autographs and making public statements were Greco-Roman wrestlers Kevin Bracken and Ethan Bosch, and freestyle wrestler Dawid Rechul.    And the key CSTV executive there to discuss the exciting developments of the new network was CSTV co-founder and Executive Vice-President Chris Bevilacqua, a NCAA All-American wrestling star from Penn State and a tremendously successful businessman.    The wrestling community has a good reason to support CSTV. Wrestling and other Olympic sports often ignored by the major networks are the core strength of CSTV, which is building a national audience of fans seeking something different and better than is currently on the national airwaves.    College Sports Television has been around for nine months, and is quickly becoming a success in the broadcast industry. According to Bevilacqua, there has been over 2,000 hours of original programs, filling a powerful niche in the industry.    "Early on, we established ourselves as the new outlet for college and amateur sports," said Bevilacqua. "There has been a real acceptance in the cable and satellite industry that there ought to be a 24-hour college sports network. We have quickly proved to the industry that we are great marketing and affinity partners."    College Sports Television recently purchased a major internet company that published college web pages.     "We have positioned ourselves as the definitive college sports multimedia company," said Bevilacqua. "With the purshase of OCSN, we are also the leading college company on the internet. We offer a variety of programming on multiple platforms."    The strength of CSTV are fans of sports like wrestling that feel neglected and ignored by the current network offerings.    "Part of the goal is to serve the underserved passionate affinity audience for sports like wrestling, volleyball, soccer, lacrosse and baseball. It is unprecidented for any TV network to do what we have done across the board for all of these sports," said Bevilacqua.    Part of the formal program was held in the theater at the Visitor Center of the U.S. Olympic Training Center. Keith Allo, the USOC Chief of Entertainment Marketing, gave the Olympic perspective on the new relationship with CSTV.    "This is a chance to showcase our athletes and teams," said Allo. "Our challenge is to get exposure for these great athletes as they pursue their dreams. It provides a great weekly opportunity to showcase these great men and women. It will allow fans of the Olympics to create an emotional connection to these athletes earlier. A good portion of the Olympic athletes came from the college ranks. There is a natural connection."    A number of athletes took the podium and praised CSTV for their revolutionary commitment to college sports. Up first was Olympic wrestler Kevin Bracken.    "I wrestled at Illinois State University. I was never on television one time. They dropped my program during my senior year," said Bracken. "Having wrestling showcased on CSTV is exciting. To have exciting footage, and to see my counterparts from the Olympic Training Center on television is exciting. It is something wrestling needs and looks forward to. I want to thank CSTV for showing what wrestling and the other Olympic sports have to offer."    Next up was wrestler Ethan Bosch. "I went to Syracuse University, and along with Kevin, my college dropped the wrestling program. It will be the greatest thing to have CSTV. Wrestlers didn't get much media attention. Kids will see the sport, and discover it's the greatest sport in the world. I know that, but many others do not. I am thankful they are there, showing events and getting sports exposure. I am glad CSTV came along for college athletics and the Olympic movement."    "It means a lot to everyone as athletes," said Dawid Rechul, a freestyle wrestler. "CSTV will provide exposure to let people appreciate all sports. I am excited to be a small part of the launch of this."    Two Olympic shooters also spoke, as well as swimming Olympic hero Rowdy Gaines. When Bevilacqua was introduced, he decided to stray from his formal remarks and talk about his wrestling background and influences.    "I was a card carrying member of USA Wrestling," said Bevilacqua. "I actually worked at USA Wrestling when it was in Stillwater, Okla. many years ago. My dad packed up our family from Long Island, N.Y. to go work there . Talk about the Beverly Hillbillies in reverse!"    "I want to personalize this, after listening to the athletes speak. I wrestled at Penn State University and wrestled in a variety of USA Wrestling and international events. Back at Penn State, I would run the steps at the football stadium. I'd look down at the football team, which filled that large stadium. I was thinking, 'there is no way those football players are working harder than I am.' The seeds of this network were laid in the Penn State wrestling room in Recreation Hall," he said.    "When we were pitching this to the investors, the phrase we used was 'college sports is like a year round Olympics.' Some people don't think we have an audience, but I dispute that. In college sports, there are 1,100 universities and dozens of sports. It is a year-round Olympics. It has never been presented that way," Bevilacqua said.    "There is a close bond between college and amateur sports," said Bevilacqua, who then discussed the many sports organizations in Colorado Springs. "Talk about a town that is CSTV! It is right here. I pinch myself. This was an idea on a piece of paper three years ago. It is a thrill for our company and for me personally to be at the Olympic Training Center."    After an executive from Adelphia praised the new partnership, an inspirational 10-minute highlight video showing all of the sports and special programming on CSTV was aired. The excitement of college and Olympic sport was there for all to see. Afterward the video was finished, those in attendance went back into the Visitor Center and shared more conversation, along with food and drink.     It seemed fitting when freestyle wrestler Yero Washington along with some friends went to a television monitor, where he saw himself on the screen, competing in the finals of the Sunkist Kids International. A large group surrounded the monitor. Washington was competing against Michael Lightner in the gold-medal match of the tournament, a bout that he lost. Although he received some good natured ribbing from his friends, Washington enjoyed watching the match.     The incident placed the partnership between CSTV and the U.S. Olympic Committee in a practical light. The general public will now be able to see and enjoy tremendous athletes such as Yero Washington competing in their specialties, all day, every day. The secret about the excitement of college and Olympic sports may finally be out there, because of the dream and courage of people such as Chri