California USA Wrestling Inc., a non-profit organization that promotes amateur wrestling in the state of California, announced today that they have appointed Scottsdale, Arizona based Novuss Media Inc. as their official marketing and public relations firm. 

The partnership between Novuss Media and California USA Wrestling extends beyond the execution of traditional marketing and PR efforts. Novuss Media was selected for their adeptness to provide comprehensive business consultation, as well as their ability to execute aggressive and effective marketing and media campaigns.

California USA Wrestling approached Novuss Media to develop a panoptic strategy surrounding the organization’s interests in the wrestling community and broader populace. As an affiliate of USA Wrestling, the national governing body for international style amateur wresting in the United States, the organization is involved in a variety of endeavors. One of their many significant ventures is the building of a 100,000 square-foot multi-purpose arena that is scheduled to open in 2012. Novuss Media will not only assist in extending the California USA Wrestling brand, but also brand and market the new facility. In conjunction with the marketing efforts, the firm will develop a sponsorship plan aimed at securing corporate partners for the 12,000-seat venue. The plan is to include shared marketing opportunities and sponsorship pricing for the arena with a focus on acquiring a partner for the naming rights.

 Novuss Media’s comprehensive strategy will include creating and executing programs dedicated to preserve and strengthen amateur wrestling clubs in California. This includes fundraising initiatives and awareness campaigns designed to acknowledge the value of the sport of wresting, in connection with the broader message of the importance of sport programs, to the overall health and fitness of young adults. The firm will spearhead California USA Wrestling’s campaign to protect wrestling programs, including their efforts to reinstate University of California, Davis’s, as well as other at risk collegiate wrestling programs.

Duane Morgan, state chair for California USA Wrestling, had this to say, “Novuss Media specializes in media and marketing strategies for athletes, such as 2008 Olympic gold medalist Henry Cejudo. Their expertise includes marketing companies in the sports and entertainment industry. They have a stellar reputation and came highly recommended by USA Wrestling in Colorado Springs, the national governing body for international-style, amateur wrestling in the United States. We have set some aggressive goals and feel strongly that engaging Novuss Media will help us achieve our goals.”

Morgan went on to say, “Earlier this year we partnered with the National Wrestling Coaches Association (NWCA) in an effort to reinstate the wrestling program at UC Davis. We are currently working together to formulate a plan that will not only lead to the program’s reinstatement, but that will protect the longevity of the remaining college wrestling programs in the state. Engaging a media management firm to help spearhead the campaign will help us achieve this goal.”

A vital component of California USA Wrestling’s organization is their involvement in planning and executing approximately 300 sanctioned events every year. Enlisting assistance from Novuss Media to create strategies surrounding the marketing of these events will increase participation and awareness of wrestling in California and ultimately have a positive effect on overall membership. 

It is California USA Wrestling’s objective to have a substantial and positive impact on the future of the sport of wrestling in the state of California. Engaging Novuss Media to assist in the development and implementation of comprehensive business and marketing programs for California USA Wrestling’s initiatives is a significant step toward that goal. 

California USA Wrestling Inc.

California USA Wrestling Inc. (CA-USAW) is a non-profit corporation that promotes amateur wrestling to Californians of all ages. California Wrestling is an affiliate of USA Wrestling in Colorado Springs, CO. the national governing body for international-style amateur wrestling in the United States. They are the designated representatives for USA Wrestling in the state of California. CA-USAW educates the California public in both collegiate and international wrestling styles. In addition, the organization conducts and sponsors well-planned wrestling activities, including wrestling camps, clinics and tournaments, and other related programs in order to improve the quality of wrestling at all competitive levels.

About Novuss Media Inc.

Novuss Media is an integrated marketing firm that specializes in public relations and media management for the sports and entertainment industry. The firm is focused on building brands and gaining name recognition for athletes, entertainers, and companies within the industry. Through the development of strategic alliances, the execution of integrated media and marketing strategies, and the power of effective media relations, Novuss Media elevates the brand awareness and position of their clients. The organization’s goal is to position each client as a positive icon and respected leader within the industry. The Novuss Media executive team offers over 40 years of combined experience at both corporate and agency levels, specializing in media and image management, public relations, promotions, brand building and awareness.