RealProWrestling rolls out comprehensive PR, grassroots and marketing plan
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Kimberly Moran (BZA)
02/24/2005
RealProWrestling is a new professional sports league showcasing real Olympic-style wrestling that debuts on national television March 27 on PAX-TV and re-airing March 30th on FoxSportNet. (9 episodes total) Real Pro Wrestling is supporting its national television rollout with a comprehensive PR, advertising and grassroots marketing plan. Media buys include television, print and radio. RealProWrestling Season 1 features eight teams from across the country with America's top Olympic and NCAA champion wrestlers. The television broadcasts are electrifying one-hour shows for parents and children of all ages to view and enjoy. The league consists of eight teams from around the country made up of seven different weight classes ranging from 55 kg/125 lbs. to 120 kg/250 lbs. Regional teams will include the New York Outrage, California Claw, Chicago Groove, Iowa Stalkers, Oklahoma Slam, Minnesota Freeze, Pennsylvania Hammer and the Texas Shooters. Mission Statement: To create a professional wrestling league that stays true to the world's oldest and greatest sport, by maximizing action and production elements while providing new opportunities for the best wrestlers in the world. RPW is a new league of super-heroes who define the essence and importance of the elite athlete. Interesting Tidbits: Last year over 1,000,000 wrestlers participated in over 20,000 scholastic and age-group programs. It has been estimated that there are over 20 million wrestling fans in America. Wrestling is taught in most school systems in the United States and is the national sport in many foreign countries. REALPROWRESTLINGBROADCAST SCHEDULE PAX TV Dates 2005 Season - Sunday 4-5 p.m. EST Week 1 March 27 Week 2 April 3 Week 3 April 10 Week 4 April 17 Week 5 April 24 Week 6 May 1 Week 7 May 8 Week 8* May 15 *Two hour Championship episode **Times subject to change. Check local listings. Fox Sports Net TV Dates 2005 Season - Wednesday 3-4 p.m. EST Week 1 March 30 Week 2 April 6 Week 3 April 13 Week 4 April 20 Week 5 April 27 Week 6 May 4 Week 7 May 11 Week 8 May 18 Week 9 May 25 **Times subject to change. Check local listings. Visit RealProWrestling.com